TARA
↑ Branding & Identity
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TARA (Time and Relativity Association) is a fictional company that has developed safe and effecient time travel for personal, consumer usage. Originally created as a conceptual brand identity as part of a design challenge.
↑ Roots in Science & Mathematics
The physics of the universe is can be documented and explained through mathematics. With TARA’s core product being a great advancement in the application of physics, we begin our journey by examining some terms from math and relativity.
↑ Imagery & Moodboard
A focus on simplicity of form, geometry, color restriant, and utilitarian function. These images will influence the aesthetic of the brand in many ways, both subtle and direct.
↑ Logotype & Mark
Forward and back in Time? Arrows. The abstract & geometric forms of the logotype mimic the arrows and direction of time. Some forms are closer in resemblance to the inspiration but are segmented and treated differently enough to differentiate itself.
↑ Marks, symbols, badges
Geometry & symmetry is a recurring theme in TARA’s brand. Throughout it’s iconography and supporting elements there is a focus on simplicity of line work, and unobscured typography.
↑ The Time-hop device: Mirai Drive/Planck Unit
To further define our brand and our product, we must have a product itself. TARA is not just a taxi service or resort trip in 2280, but a manufactuer of home time-travel units called Planck Drives. There are multiple sizes of Planck Drives, with the most common being the Mirai Drive (Future Drive).
↑ The Illustration style borrows continues our theme of geometry and simplicity of color. When illustrations are done they are simplified to their basic shapes and combined with color to punch through contrasting colors behind/in front of them.
↑ This massive book will give our travelers everything they need to operate their Planck Drive safely.
