Avondale Type Co.
↑ Interactive, UI, Branding, Video
△ avondaletypeco.com
Located in the Avondale neighborhood of Chicago, Avondale Type Co. (ATC) is a pay-what-you-wish type foundry. The foundry started as a passion project with the desire to bring affordable type options for all designers. The ATC team produced dozens of fonts as well as supporting print pieces, merch, and videos.
↑ Font product page with cart interaction.
↑ Original logo
↑ The redesigned ATC logo stems from architectural influences and from a desire to have complete typographic control of the logo.
↑ Sample specimens of ATC Overlook, used in social media and font pages.
↑ Through a budding interest in videography, I created several videos focusing on the culture of ATC and the side projects we started at Bright Bright Great. This video focuses on ATC itself and it's members.
↑ Video released with the limited edition poster series with the font ATC Rosemary.