The challenge given to us was to find a way to creatively bridge the gap between Blues Music and the Food Service Industry. Our inspiration for this project came from lots of Blues listening as well as research into the spirit and culture surrounding traditional Blues music. Focusing on the nomadic nature of Blues and the roots of where it came from, we thought the perfect vessel for bridging the gap between food and blues was a food truck fleet. We then focused on finding a Blues icon for us to fixate upon and dedicate this project to. Through our research, we discovered 'Sleepy' John Estes; an ever-talented voice of early blues. Not only were his songs appropriate to the subject matter we were looking for; ie. a nomadic sort of nature, but he has an awesome name! Upon researching John himself we discovered he was from Tennessee, which to us screamed Southern Food and especially BBQ. From there, Sleepy John's fleet of Southern Cookin' food trucks was born!

Bright Bright Great for Black Spectacles. BBG handled everything from Identity and Creative Direction to concepting site structure, user interaction and user experience with the brand.

Black Spectacles' mission is to advance the creative potential of the architecture and design professions through promoting a dialogue about the tools and techniques of design leaders, and by offering proficiency in design tools to designers across the globe.

Vector Type Treatments.

Submission practice for DesignerViolence t-shirt & cover entry.

Reconnecting with a past style.

2nd place winner for IoPP's first Package design competition.