Archetype
Archetype is an fabricated Progressive-metal music branding project based on the music of an Australian Hard rock/metal band.
Published on:
2011
Graphic Design, Motion Graphics, Digital Art
- ArchetypeA heavy prog-metal band
- Archetype is a fabricated Progressive metal band based on the music of Australian Hard rock/metal band Karnivool’s. Highly technical in musical nature, their influences are guitar virtuosos such as Dream Theatre and Symphony X. Archetype consists of five members: Ian Kenny on vocals, Drew Goddard and Mark Hosking on guitar, Jon Stockman on bass guitar, and Steve Judd on drums.The Archetype brand evolved for the visual and psychological aspects of the Rorschach test(Inkblot Ink). Creating imagery abstract enough for forms to become unreconizable, but reconizable enough for viewers to find there own characters and forms in album and posters.
I began an experiment to collect imagery to use in my poster and album work. I took a photo every 15 minutes of things that invoked a lonely, melancholy mood. These are some select photos from the experiment.
I used this photo to created the background and environment of the artwork.
Album #1 - Themata
Poster #2 - Goliath
Album #2 - Goliath
Bonus album #3 - Presence- Sexy Archetype band merch
- Archetype album teaser trailer(a work-in-progress)
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HYPR: Discover the Hype
HYPR (Hyper) is a service that tests, reviews,and rates upcoming and beta products.It creates hype by way of HYPR and customer reviews. HYPR suggests stores and places to purchase items to take advantage of special discounts offered by sponsors.
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The HYPR Website has several pages to browse and view the latest products. The HYPR iPhone app provide a home page of several items from each catagory on one page.Branding, User Interface Design, Web Design2012 -
The challenge given to us was to find a way to creatively bridge the gap between Blues Music and the Food Service Industry. Our inspiration for this project came from lots of Blues listening as well as research into the spirit and culture surrounding traditional Blues music. Focusing on the nomadic nature of Blues and the roots of where it came from, we thought the perfect vessel for bridging the gap between food and blues was a food truck fleet. We then focused on finding a Blues icon for us to fixate upon and dedicate this project to. Through our research, we discovered 'Sleepy' John Estes; an ever-talented voice of early blues. Not only were his songs appropriate to the subject matter we were looking for; ie. a nomadic sort of nature, but he has an awesome name! Upon researching John himself we discovered he was from Tennessee, which to us screamed Southern Food and especially BBQ. From there, Sleepy John's fleet of Southern Cookin' food trucks was born!Branding, Graphic Design, Product Design2011 -
Museum brand development for the Detroit Museum of Transport.Branding, Graphic Design, Advertising2011 -
M1 Album design for Tijuana Cartel.Graphic Design, Digital Art2011 -
Bright Bright Great for Black Spectacles. BBG handled everything from Identity and Creative Direction to concepting site structure, user interaction and user experience with the brand.
Black Spectacles' mission is to advance the creative potential of the architecture and design professions through promoting a dialogue about the tools and techniques of design leaders, and by offering proficiency in design tools to designers across the globe.Web Design, Branding, Creative Direction2011 -
Black Spectacles is the world’s most influential advocate for the culture of architecture and design technology. Our mission is to advance the creative potential of the design professions through promoting a dialogue about the tools and techniques of design leaders, and by offering proficiency in design tools to designers across the globe.
Black Spectacles is an online publication that offers a platform for rich discussion about design tools and techniques. We intend on launching a membership-based tutorial library to further support our mission.Graphic Design, Print Design, Branding2011 -
Vector Type Treatments.Graphic Design, Typography2010 -
Type treatment and shirt design for Nike's athletic training division.Typography, Graphic Design2011 -
Type designs for Nike & FootlockerGraphic Design, Typography2010 -
Submission practice for DesignerViolence t-shirt & cover entry.Typography, Graphic Design2010 -
Light bulb redesign for IOPP 48 Hour Repack competition.Package Design, Branding, Graphic Design2011 -
A mock magazine/booklet of Massive Attack LyricsEditorial Design, Print Design, Graphic Design2010 -
Reconnecting with a past style.Graphic Design, Typography, Print Design2009 -
Drew Rios remixing Glampop's American/Japanese poster.Graphic Design, Print Design, Typography2009 -
Graphic Design, Digital Art, Print Design2009 -
2nd place winner for IoPP's first Package design competition.Industrial Design, Package Design, Product Design2010 -
ROKK Custom Typography.Print Design, Typography2009
